Shield Security Solutions Case Study

SEO Case Study # 2: Shield Security Solutions

Client Background (At the time)

Age: 2 Years months old
Backlinks: 200,000 backlinks before start (Manual Penalty)
Industry: Security
Region: SEO Toronto, Ontario, Canada

Current Status: (At the time)

Shield Security Solutions is a Security Guard Company based out of Toronto, Ontario. At the time they approached us, their experience with other SEO companies was tragic. They paid a FEW SEO Companies in the past and the results were just not producing. In addition to this, they had landed them in a manual penalty!

Upon reaching out to us, their objective was to receive proper and dedicated SEO Services for their company. Needless to say, we have done quite a bit for them and are very proud of our work. Similar to all our SEO Client, we bought them lots of Organic Local Traffic for their service areas.  Shield Security Solutions continues to be our client to this day and are quite happy. 

Goals and Objectives for the Campaign:

As is the case with all SEO Campaign, RELEVANT TRAFFIC was at the top of the list. Shield Security Solutions had a lot of untapped potential and it was our job to tap into the potential.

However, the domain was under the manual penalty and needed a lot of cleanup before we even started on the campaign thanks to other shady SEO Companies. As you can see from the image below, they were receiving close to 100 visitors to their website (that’s being generous)

What we ended up doing:

  1. Analyze the Industry and the Competition: As outlined in our SEO Toronto page, the process is hectic. We want our clients to succeed and it all begins with knowing the industry and figuring out what we had to do.
  2. Build a Digital Marketing Strategy: We knew that the client was on a tight budget and all spending must be thought of twice. As a newer company, it is imperative that they get off to a good start in order continue the campaign and thrive.
  3. Top Down SEO Optimization:
    • Site Analysis
    • Content Management
    • Internal Backlink Structure
    • HTML and Alt Tags
    • Google Penalty Check
    • Speed Tests
    • Competition Analysis
    • Black Hat SEO protection (from competition
    • On Page SEO
    • Off Page SEO
    • Local SEO Optimization
    • Robots.txt creation
    • Build up reviews for the business
    • 301 Redirects
  4. Backlink Strategy: Get Website Listed. Increase Efficiency. Ramp-Up!
    • Blogs
    • Directories
    • Web 2.0 Sites
    • Press Releases
    • Comment Backlinks
    • Expired Domain Redirect

The Result

They say a picture is worth a thousand words. No better example than the same picture after we were done. Look at the Organic Traffic. Also it is important to mention the source of the traffic. Several SEO companies tend to show traffic but never proving it is Relevant Traffic.

Every Month for the last 2+ years, Shield Security Solutions has subscribed to our SEO Services.

Without giving out how much they pay us, lets use the industry average of $1000/month.

They pay us $1000/month and yet they receive $1900 worth of traffic every month.

SEO is all about Return on Investment. How good is the agency that you have hired?

SEO Takes time and we cannot quit. You have to stick through for it to really have a positive impact on your business.

This is just one example of ours and we have tons more.

Questions is: Is your business next? Feel free to contact us to get started.

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