SEO Case Study # 3: RK Truck Center
Client Background (At the time)
Age: 10 months old
Backlinks: 0 backlinks before start
Industry: Truck and Trailer Repair
Region: Bolton and Brampton Only. Target Surrounding Trucking yards
Current Status: (At the time)
RK Truck Center is in the business of repairing and selling Commercial Trucks in the Bolton/Brampton area. As a truck repair shop, RK needed to focus mostly on Local SEO due to its proximity to Commercial Trucking Yards. Traditional SEO was not going to do the job for them and they would have exhausted their marketing budget.
Upon reaching out to us, their objective was to reach out to as many trucking companies as possible. Due to a large recurring and returning client base, our job was to get them the exposure they needed. We did just that. Therefore, RK Truck Center has expanded quite extensively over the last few years and we are happy to be part of it.
Goals and Objectives for the Campaign:
As is the case with all SEO Campaign, RELEVANT TRAFFIC was at the top of the list. RK Truck Center had a lot of untapped potential and it was our job to tap into the potential.
Whenever the domain is under 2 years, SEO ranking is not the easiest. The trust score according to Google stays low until Year 3. However, we were not deterred. The owner did not want to focus on a big area. Apparently when trucks break, they tend to get to the nearest shop they can find (makes sense). Therefore, he wanted to be on top of the list in local search.
What we ended up doing:
- Analyze the Industry and the Competition: As outlined in our SEO Toronto page, the process is hectic. We want our clients to succeed and it all begins with knowing the industry and figuring out what we had to do. Trucking yards are all over Bolton and Standing out would be a challenge.
- Build a Local SEO Strategy: We knew that the client was on a tight budget and all spending must be thought of twice. As a newer company, it is imperative that they get off to a good start in order continue the campaign and thrive.
- Top Down SEO Optimization:
- Site Analysis
- Content Management
- Internal Backlink Structure
- HTML and Alt Tags
- Google Penalty Check
- Speed Tests
- Competition Analysis
- Black Hat SEO protection (from competition
- On Page SEO
- Off Page SEO
- Local SEO Optimization
- Robots.txt creation
- Build up reviews for the business
- 301 Redirects
- Backlink Strategy: Get Website Listed. Increase Efficiency. Ramp-Up!
- Local Directories for Referrals
- DO NOT USE SOCIAL MEDIA
They say a picture is worth a thousand words. No better example than the same picture after we were done. Look at the Organic Traffic.
Every Month for the last 2 years, RK Truck center has subscribed to our Local SEO Services.
Without giving out how much they pay us, lets use the industry average of $500/month.
They pay us $500/month and yet they receive $3500 worth of traffic every month.
They have tons of repeat business with the same clients coming in over and over again.
SEO is all about Return on Investment. How good is the agency that you have hired?
SEO Takes time and we cannot quit. You have to stick through for it to really have a positive impact on your business.
This is just one example of ours and we have tons more.
Questions is: Is your business next? Feel free to contact us to get started.