SEO Case Study # 1: Dump-Squad
Client Background (At the time)
Age: 12 months old
Backlinks: 400 backlinks before start
Industry: Waste Management
Region: SEO Toronto, Some parts of the GTA
Current Status: (At the time)
Dump-Squad is in the business of Disposal Bin Rentals in Toronto. They had very little traction online and were looking to expand their operations. At the time, they were on a strict budget and wanted to optimize their online growth and presence.
They hired us to bring them Organic Local Traffic from their service areas. SEO Driven Traffic away from their service areas were useless and we had to abide by strict guidelines. Dump-Squad continues to be our client to this day and expanded quite rapidly over the last few years. We were able to help them as best as we can and are proud of it. In other words, their SEO Campaign was extremely successful
Goals and Objectives for the Campaign:
As is the case with all SEO Campaign, RELEVANT TRAFFIC was at the top of the list. Dump-Squad had a lot of untapped potential and it was our job to tap into the potential.
Whenever the domain is under 2 years, SEO ranking is not the easiest. The trust score according to Google stays low until Year 3. However, we were not deterred. As you can see from the image below, they were receiving close to 100 visitors to their website (that’s being generous)
What we ended up doing:
- Analyze the Industry and the Competition: As outlined in our SEO Toronto page, the process is hectic. We want our clients to succeed and it all begins with knowing the industry and figuring out what we had to do.
- Build a Digital Marketing Strategy: We knew that the client was on a tight budget and all spending must be thought of twice. As a newer company, it is imperative that they get off to a good start in order continue the campaign and thrive.
- Top Down SEO Optimization:
- Site Analysis
- Content Management
- Internal Backlink Structure
- HTML and Alt Tags
- Google Penalty Check
- Speed Tests
- Competition Analysis
- Black Hat SEO protection (from competition
- On Page SEO
- Off Page SEO
- Local SEO Optimization
- Robots.txt creation
- Build up reviews for the business
- 301 Redirects
- Backlink Strategy: Get Website Listed. Increase Efficiency. Ramp-Up!
- Web 2.0 Sites
- Press Releases
- Comment Backlinks
- Expired Domain Redirect
- DO NOT USE SOCIAL MEDIA
They say a picture is worth a thousand words. No better example than the same picture after we were done. Look at the Organic Traffic.
Every Month for the last 2 years, Dump-Squad has subscribed to our SEO Services.
Without giving out how much they pay us, lets use the industry average of $1500/month.
They pay us $1500/month and yet they receive $7500 worth of traffic every month.
SEO is all about Return on Investment. How good is the agency that you have hired?
SEO Takes time and we cannot quit. You have to stick through for it to really have a positive impact on your business.
This is just one example of ours and we have tons more.
Questions is: Is your business next? Feel free to contact us to get started.